Kate has extensive corporate and non-profit experience in marketing and research, with an emphasis on branding, audience development, and marketing/communications strategies. Prior to starting her own firm she earned a Master of Science in Marketing from Penn State and spent over ten years with a large advertising agency in research, account planning, and account management positions.
Kate is a frequently invited speaker on arts marketing and research including engagements in the U.S., Canada, England, France, Germany, Finland, the Netherlands, and Australia. She was a long-serving board member of the Greater Pittsburgh Arts Council, regularly sits on advisory panels for the Master of Arts Management program at Carnegie Mellon University and is an annual guest lecturer for the Performing Arts Administration Program at New York University.
As Senior Consultant, Kim contributes to all phases of the research process, with primary responsibilities in data management, survey programming, datamining, and analysis. Her statistical toolkit includes factor/cluster analysis, correspondence analysis, logistic and multiple regression, TURF, and multidimensional scaling, among other techniques.
Kim graduated from Columbia University with a bachelor’s degree in archaeology and holds a Ph.D. in anthropology from the University of Pittsburgh. She has over ten years of teaching experience in anthropology and research methods, and is a Research Associate in the University of Pittsburgh’s Department of Anthropology and an Adjunct Faculty member at the Community College of Allegheny County. She also serves on the board of Calliope: The Pittsburgh Folk Music Society.