PRESCOTT &
ASSOCIATES
Sharing a passion for the arts and research.
We have serious experience in the arts along with wide-ranging expertise in marketing, research and planning ― primary and secondary research, qualitative and quantitative methods, critical analysis and strategy development. All in the name of smart, data-driven decisions.
Market Development/Assessment
This is big picture stuff where we paint a portrait of your patrons and prospects, where your brand fits within the market, and how you can truly shine.
Market structure/segmentation analysis
Audience and donor development
Competitive landscape and market trends
Target identification and activation
Marketing strategy development
Brands & Branding
The best brands have deep emotional connections with their customers. We guide you in creating greater relevance, building stronger engagement, and expressing a better, more distinctive you.
Brand discovery/stakeholder interviews
Brand imagery and perceptions
Brand platforms, essence and positioning
Brand identity/logo testing
Brand architecture exploration
Brand strategy development
Communications Development
Real communication is a two-way street filled with empathy and understanding. We help develop communications that are clear, concise and entirely compelling to your target audiences.
Communications audits
Message development and testing
Creative/brochure development
Qual/quant messaging analysis Communications strategies
Customer Experience
It’s all about the journey. We identify purchase decision pathways along with peaks, pain points and opportunities so your patrons’ experiences are consistently seamless and rewarding.
Post-performance assessments
Customer experience tracking
Online research communities
In-depth experiential interviews
Product Development & Testing
Bold is good. Bold and smart is better.
Our research is focused on minimizing risks, maximizing opportunities, and optimizing your great ideas.
New product/concept evaluation
Programming/format preferences
Conjoint analysis/product optimization
Pricing analysis
Advanced Analytics
The devil really is in the details and this is where analytics and insights come together. We dig deeply into your data transforming transactions into actions.
Datamining/knowledge discovery
Predictive modeling
Revenue forecasting
Behavioral segmentation
Multivariate statistics
